Advanced Diploma in Tourism and Hospitality Management

Our Advanced Diploma in Tourism and Hospitality Management is a practical course that focuses on advanced skills to boost the portfolio of students from our Diploma in Tourism and Hospitality Management, as well as of working professionals.

This course is designed in such a way that it is for the students who want to seek a middle management position in Tourism and Hospitality sectors, for passionate staff in the industry, who desire to proceed into executive positions and for those who wish to progress into Bachelor degree programmes.

Course Duration

Full time: 8 months (3-hour lessons/day, 5 days/week)
Part time: 12 months (3-hour lessons/day, 3 days/week)

Course Structure

The course structure is designed to provide students with the following necessary knowledge, skills and tools:

  • Banquet Management
  • Bar Management
  • Food and Beverage Operations Management
  • Accounting and Finance in Tourism and Hospitality Industry
  • Developing Managers
  • Research Project in Tourism and Hospitality Industry
  • Tourism Destination Management
  • Meetings, Incentives, Conventions, Exhibitions (MICE) Management
  • Industrial Attachment for 6 months

It is also designed for industry professionals who wish to update their skills and progress into a Degree course with renowned universities.

Banquet Management
This module will prepare students to be able to cope with challenges arisen from the day to day operations of the banquet department of full service hotels that arrange food and beverage events held in function rooms or for delivery.

Developing Managers
This unit focuses on learners’ personal development and their career in management, especially in the areas of leadership roles. It explores a range of management behaviour principles and practices. Learners can then apply this knowledge to self-appraisal, examining their potential as a prospective manager. Using the knowledge developed throughout this qualification, learners will have the opportunity to actively demonstrate the roles and responsibilities of a manager in an appropriate context. This may be through part-time work, a work placement or simulation. This experience will enable them to consider how the unit and the programme can contribute to their career development. Learners must ensure that their evidence relates to the hospitality industry.

Tourism Destination Management
This unit deals with the skills and knowledge required to source and provide destination information and advice including general product information (e.g. types of places of interests, local culture, geographical knowledge, as well as cuisine that the destination can offer). Selling skills of tourism products and services of the destination are covered in this topic. This unit is also applied in a domestic or international context and is relevant for staff across multiple tourism sectors. The essential knowledge base for this unit will vary according to the tourism sector and local industry needs, and it is vital that any training take account of these.

Bar Management
The module is designed to allow learners review contemporary cellar and bar management techniques, including operational aspects, staffing, quality issues, hygiene and safety; and also explore developments in technology and the benefits they provide. It is also structured to raise awareness of the ethical issues that managers face today, relating to customers and business operations. Learners will be given the opportunity to investigate industry practices in the context of finances, operations, management, marketing, regulation and employment and to be involved in practical activities.

 Accounting and Finance in Tourism and Hospitality Industry
This module is designed to equip students with the basic accounting and finance concepts knowledge, different type of budgets, preparing and monitoring budgets, and interpreting different financial information. At the same time, this module also covers all the key areas of financial accounting, as well as to equip students with the skills and knowledge required to take responsibility for budget management.

Meetings, Incentives, Conventions, Exhibitions (MICE) Management
This module seeks to equip students with the fundamental knowledge of meetings and conventions and key principles for event management. It brings the students to think like hoteliers in the hospitality industry. Furthermore, it also emphasizes on the key principles of planning, organising and conducting meetings, showing them how to use these concepts in the hospitality career. As a result, they become well prepared for the more detailed and complex analysis in later event management courses.

Food and Beverage Operations Management
This unit deals with the skills and knowledge required to source and provide destination information and advice including general product information (e.g. types of places of interests, local culture, geographical knowledge, as well as cuisine that the destination can offer). Selling skills of tourism products and services of the destination are covered in the module. This module is also applied in a domestic or international context and is relevant for staff across multiple tourism sectors. The essential knowledge base for this unit will vary according to specific sectors in the tourism industry and local industry needs.

Research Project in Tourism and Hospitality Industry
This research module provides students with a basic understanding of the research process and with the relevant skills necessary to produce a literature survey on their particular research areas. In particular, this module discusses on how to design questionnaire, ways of collecting data, sampling methods, data analysis, interpreting and effectively delivering a presentation. It also guides students on how to write the research report and to some of the standard referencing styles will be introduced.

Internship Programme/Industrial Attachment
(Over the period of 6 months)

Course Learning Objectives

  • Show understanding of International Business including knowledge of cultural differences of international business
  • Identify the differences of Political, Legal systems of National Environment
  • Understand government intervention in international environment
  • Understand global strategy and organisation
  • Identify global market opportunities and its assessment methods
  • Understand licensing, franchising and other contractual agreements
  • Understand global sourcing and marketing strategies of international business
  • Understand the nature and meaning of organisational behaviour and its importance in positively influencing the human resource characteristics of organisational culture
  • Analyse the individuals’ contribution to organisational behaviour and performance
  • Identify the goals, expectations and roles of individuals within organization, for example, the importance of attitudes, behavioural issues, stress, etc
  • Know the nature and meaning of motivation and their implications for management
  • Identify the nature and meaning of job satisfaction, its relationship to work performance
  • Understand the nature and significance of groups in organisations and effective teamwork
  • Indentify the communication process in the formal and informal organisation and berries to effective communication
  • Identify the relationship between tourism, society and the environment
  • Understand the physical and cultural impacts from the growth of tourism on the environment
  • Define the concept of sustainability and develop an understanding and appreciation of sustainability in tourism
  • Understand the awareness of the environmental, socio-cultural and economic impacts of Tourism
  • Incorporate the principles of sustainable tourism into developing and managing tourism destinations and products
  • Understand the contemporary challenges of human resource management
  • Identify the importance of human resource planning
  • Understand the typical methods of performing job analysis
  • Explain the advantages and disadvantages of external and internal recruitment
  • Understand the various sources of information used for personal selection
  • Identify the various methods used for performance evaluation
  • Understand the various types of incentive plans
  • Understand the laws and legislations in managing facilities for employees and business activities
  • Identify the business issues in managing facilities as a challenging business function
  • Manage the workplace facilities as a built environment
  • Incorporate security issues as a new priority in facility management
  • Understand the dynamics of low and supply and elasticity of demand and supply
  • Explain the efficiency and fairness of market
  • Understand the markets in action
  • Explain consumer choice and demand
  • Understand different forms of competition
  • Identify the factors of economic growth
  • Understand the meaning of service marketing and consumer behaviour in service context
  • Understand positioning services in competitive market
  • Acquire knowledge in developing service products
  • Understand the mechanics of distributing service through electronic and physical means
  • Know how to promote service and educate customers
  • Design and managing service process
  • Managing relationship and service loyalty
  • Organising for change management and service leadership
  • Gain insights into the importance of MICE in the tourism and hospitality industry, structure and different players of the MICE industry, type of events special requirements, scope of MICE industry and sponsorship
  • Demonstrate basic understanding of the components of the concepts and techniques in the MICE industry
  • Show understanding of principles and procedure for planning leisure services, resources, areas and facilities

Delivery Mode

The course is delivered face-to-face in classroom mode and through e-learning.

Course Commencement

January, April, July and October

Assessment Methodology

Assessments/Exams are conducted after every module.

Assignments, assessment tasks, Quizzes, & Written examination

Note:
In case of failure of a module, student is allowed to take up to 1 supplementary assessment with payment of the appropriate fee. Modules are independent of each other.

Graduation Requirements and Awards

Students must complete and pass 8 modules to be awarded the Advanced Diploma in Tourism and Hospitality Management conferred by CSM Academy International Pte Ltd.

Local students must achieve an attendance of 75% and international students must achieve an attendance of 90% in any month of the course.

Career Opportunities

Employment opportunities include variety of posts in a range of hotels, resorts, tour agencies and ecotourism sites.

Entry Requirement

  • Diploma in Tourism and Hospitality awarded by local Polytechnic or CSM Academy International or other relevant Diploma holders.

English Requirement

  • IELTS with a minimum overall band of 5.5.
  • GCE ‘A’ level pass in English or equivalent.

Application Fee (Non-Refundable and non-transferrable)

International student: S$600 (before GST)
Local student: S$50 (before GST)*

*Local student refers to Singaporeans/PRs/Employment Pass/Dependant pass holders

Course Fee

For local students: S$ 8,800 (before GST)
For International students: S$ 10,000 (before GST)

Insurance Fees

  • Fee Protection Scheme***: Subject to prevailing market rate
  • Medical Insurance Fee****: Subject to prevailing market rate

***The Fee Protection Scheme (FPS) serves to protect students’ paid fees.
****It is compulsory for all local and international students to purchase medical insurance which is valid throughout their course of studies with the CSM Academy International. Local students (Singaporeans, PRs & Non-student’s Pass holders) may opt-out for this scheme if they can provide the proof of adequate medical insurance coverage in Singapore.

Note:

  • Payment of fees is in Singapore Dollars.
  • Payment method only by Cheque/ Nets/ Telegraphic Transfer

Local students

Step 1 – Fill up the following online forms:

  • Application Form – CSM Academy International Pte Ltd

Step 2 – Attached the following documents:

  • A copy of passport-size photographs with white background
  • A copy of passport (must have at least 1 year validity for foreigners with valid pass) / NRIC (For Singaporean / PRs)
  • Notarised/Certified true copies of all your educational transcripts and completion certificates
  • Proof of English Proficiency; either IELTS/TOEFL score sheet or equivalent qualification (if applicable)
  • A copy of resume
  • Application fee (non-transferable and non-refundable):
  • Payment mode:
    • Via Paypal
    • Via Demand Draft / Cheque payable to “CSM Academy International Pte Ltd”; or by Telegraphic Transfer:
      • Account Name: CSM Academy International Pte Ltd
      • Company Address: 250 Sims Avenue #03-01 SPCS Building Singapore 387513
      • Account Number: 3183003044
      • Bank Name: United Overseas Bank Limited
      • Bank Address: Tanjong Pagar Blk 1 Tanjong Pagar Plaza #01-37/40 Singapore 082001
      • Bank Code: 7375
      • Branch Code: 009
    • Note:All documents must certified true copies of the original documents. If documents are not in English, official translations must be included.
      Please ensure that your application forms and documents reach us at least 2 months before course commencement.

Step 3 – Acceptance by the School
Upon receipt of your completed application, you will be notified of the outcome of your application within 2 weeks. Successful applicants will receive Letter of Acceptance via email and mail out the original copy to applicants.

Step 4: Offer Acceptance
If you decide to accept the offer, you will need to sign the Letter of Acceptance via email/post.

Step 5: Payment of Programme Fees
Upon receipt of your signed Letter of Acceptance, you will be required to bring the original certificates for verification and to sign the student contract and follow by course fee payment.

International Students

Step 1 – Fill up the following forms:

  • Application Form – CSM Academy International
  • ICA Form 16 and Form V36 (complete in English and duly signed by applicant)

Step 2 – Attach the following documents:

 

  • A copy of passport-size photographs with white background
  • A copy of passport (must have at least 1 year validity)
  • A copy of birth certificate
  • Notarised/Certified true copies of all your educational transcripts and completion certificates
  • Proof of English Proficiency; either IELTS/TOEFL score sheet or equivalent qualification (if applicable)
  • Resume or Letter from employer certifying period of employment (if applicable)
  • Bank balance to show a minimum of S$30,000 for students from visa-required countries (China, India etc)
  • Application fee (non-transferable and non-refundable):
  • Payment mode:
    • Via Paypal
    • Via Demand Draft / Cheque payable to “CSM Academy International Pte Ltd”; or by Telegraphic Transfer:
      • Account Name: CSM Academy International Pte Ltd
      • Company Address: 250 Sims Avenue #03-01 SPCS Building Singapore 387513
      • Account Number: 3183003044
      • Bank Name: United Overseas Bank Limited
      • Bank Address: Tanjong Pagar Blk 1 Tanjong Pagar Plaza #01-37/40 Singapore 082001
      • Bank Code: 7375
      • Branch Code: 009
    • Note:All documents must certified true copies of the original documents. If documents are not in English, official translations must be included.
      Please ensure that your application forms and documents reach us at least 2 months before course commencement.

Step 3 – Acceptance by the School
Upon receipt of your completed application, you will be notified of the outcome of your application within 2 weeks. Successful applicants will receive Letter of Acceptance via email and mail out the original copy to applicants.

Step 4: Offer Acceptance
If you decide to accept the offer, you will need to sign the Letter of Acceptance via email/post. Alternatively, you may also submit the documents to CSM Academy’s recruitment partner in your country.

Step 5: Application of Student Pass
Upon receipt of your signed Letter of Acceptance, CSM Academy will proceed to submit your Student’s Pass application via SOLAR+ to Singapore Immigration and Checkpoints Authority (ICA). You will know of the outcome within 1 – 2 months.

Step 6: Payment of Programme Fees
Once your Student Pass application is approved-in-principle by ICA, you will be required to bring the original certificates for verification and to sign the student contract and follow by course fee payment. Do contact our Student & Industry Outreach Executive if you require student services on arrival such as airport pick-up, accommodation, medical check-up and more.

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